Lisa Petersen Heads Up Ecommerce for JonesTV

By Leslie Brown, Chief Editor, JonesTV

As President of Ecommerce for Jones TV, Lisa Petersen brings her considerable talent and entrepreneurial spirit to enliven the new media website.The online store she’s developing for JonesTV features the “Juz Jonesin™” line of products, and it is just the start of shopping opportunities for users of the new media website. Lisa will also lead marketing campaigns to promote the JonesTV offerings on different channels, such as JonesPetsTV and JonesSportsTV.

Lisa is spearheading the development of Juz Jonezin, which will provide viewers of the website with t-shirts and other related items.These online products are ripe for being sold on the budding website’s ecommerce store.

JonesTV couldn’t be happier to have Lisa take the lead in launching its ecommerce ventures.Lisa has long been an accomplished businesswoman and marketer in her own right. She turned an in-home jewelry sales sideline into a million-dollar blockbuster business with over a thousand women taking part in the sales force. She’s definitely a woman who thrives on challenge and receives recognition for her efforts.

Lisa’s business style is down-to-earth and unique. She supports the people who work for her by allowing them to do the things they love and the things they do the best. Her philosophy is that this approach usually goes hand-in-hand and results in companies that run seamlessly. Lisa believes in selling wholesome, all-American products and giving buyers the most bang for their buck to keep them coming back for more. It has been a proven formula for success in the past, and she’s sure to replicate that success in the Juz Jonezin line of products that capture the spirit of JonesTV broadcasts.Stay tuned to see what other pals “Juz” will be paired with, as the “Juz Jonesin” family of characters grows with the website.

Also in the mix is Lisa’s collaborations with JonesTV sponsors, who she is hoping to work with on ecommerce strategies. Lisa is eager to start a merchandising campaign for Jonestv featuring the Juz Jonesin t-shirts (a big secret to come out soon).

Don’t be surprised if Women in Film and Women Business Owners take notice of Lisa Petersen’s new venture. With two successful companies under her belt, Lisa stacks up to the competition. JonesTV Ecommerce has a winner in marketing and promotion for the online shopping experience that will be part of the JonesTV family of entertainment.